Communication: Our B.S. degree in communication gives you a choice of concentrations in broadcasting, broadcast sales, print media, public relations, or communication training and development.

Communication majors select one of the following areas of concentration for their degree program.

Broadcasting: WCU's broadcasting concentration gives you the opportunity to work and learn in a network-quality digital television studio or in Jackson County's only FM radio station. Students often take on “real world” commercial projects as a part of class assignments.  Many of our grads go directly into the top 100 markets.  

Broadcast Sales: Our broadcast sales concentration or its associated minor is recognized by the broadcasting industry as one of the very top in the field. Western is one of less than 10 universities to offer industry-recognized professional certification prior to graduation. Our broadcast sales grads are in high demand.

Communication Training and Development: Western’s communication training and development concentration provides the basis for a career in many different industries. In today's global economy it is critical that employers understand how to communicate with employees in every aspect of their job. Students study channels of oral communication in complex organizations and organizational influences on communication. A wide range of training and development skills include everything from small group communication to conflict resolution.

Print Media: Western’s print media concentration provides the basis for a fascinating and challenging career in a field that is changing daily as the traditional print and electronic media move closer together. This is a rapidly changing field.    

Public Relations: Western’s public relations concentration will prepare you for a successful public relations career. Through your coursework you can take on “real world” projects and clients and also participate in Catamount Communications, the student-run public relations firm. Western’s public relations grads can be found in some of the top corporations and government agencies.

You can supplement your major in any subject with a minor:

• Communication (not available to Communication majors)
• Broadcast Sales
• Broadcast Telecommunication Engineering Technology (offered through the Kimmel School of Construction Management and Technology)

Have questions? Contact the Department of Communication.